A striking 85% of consumers' purchasing decisions are triggered at a subconscious level by the feelings created by colors! Let's examine the scientific fiction behind the colors used in the interface, advertisements and box designs of large companies that want to increase sales.
1. Representing Trust and Authority: Dark Blue (Blue)
Why do multi-billion dollar banks and insurance companies choose navy blue and blue tones? Because our brain attributes institutionality, loyalty, seriousness and clear stance signals to this tone. These color palettes are perfect if you are in a financial, technological or high-trust market share.
2. Urgency and Excitement: Red and Orange
Focus on the intense red/orange colors of fast-food chains (McDonald's, Burger King, etc.) or the huge "Add to Cart" buttons of E-commerce giants. The color red accelerates blood flow in the brain, stimulating appetite, attention, and decision-making.
3. Codes of Luxury: Black, White and Gold
If you are marketing a superior (Premium) and expensive (Exclusive) product to your target audience, you should throw away the lively colors. The target audience will focus on quality, not price, as thin serif fonts placed on a very sharp white or dark black background symbolize nobility and elite stance.