If you think your company logo is just a colorful shape in the upper left corner of your website, you are slowing down customer perception incredibly. The shining stars of the corporate world directly fascinate the target audience by adding soul, story and technical ratio to their logos.
1. Logo is Your Brand's Tone of Voice
Classic, minimalist, authoritarian or energetic; Your design determines the brand's tone of voice in the market. A consumer who sees your logo in less than 5 seconds will infer "This brand produces luxury products" or "This brand sells affordable products" from the appearance of the logo with an 80% probability.
2. Geometric Sharpness (Golden Ratio)
A good logo does not consist of proportions or arbitrary vectors. The basis of all internationally prestigious companies is the ratio-proportion and the "Golden Ratio" balance. Every millimeter of the symbol should be coded with philosophy, and it should be clearly readable in any size, from a business card to a giant LED billboard (Scalability).
3. Brand Guidelines
You may think you only need a logo, but corporate identity goes far beyond that. Every element, such as the Hex-Cmyk codes of color palettes, the font of the letterhead for the printing house, the draft font of the Instagram post, should be bound to a Constitution. A holistic identity; creates loyalty.