Many small and medium-sized "SMEs" in Türkiye think that they have created a brand by simply purchasing a "Logo" from agencies. However, what makes Starbucks a coffee shop or Apple iconic is not just a logo. What glorifies the brand is an aesthetic and rule-based law book called "Corporate Identity Guide (Brand Book)".
What Does Corporate Identity (Brand Book) Include?
A true graphic and design vision draws detailed instructions, from how to use the logo on paper to which color codes (Hex, CMYK, Pantone) can and cannot be placed next to each other in the background. Letterheads, invoice designs, personnel badges and company vehicle wraps must be applied without error in accordance with this law book.
Psychological Impact on Consumer
A consistent brand design equals credibility. When a consumer sees the exact same color tone, font (typography) and aesthetic language on social media accounts, physical signage and the invoice he receives, he subconsciously codes that the company is well-established and serious. This allows you to sell your products at a higher price than their value, that is, to create a luxury feeling.
Printing House and Its Importance in Physical Printing
You may see a beautiful dark blue on the screen, but if the correct CMYK values are not determined in the corporate identity guide, a purple or pale blue comes out of the printing house. a quality one printing and promotion process It is vital that perfect vector design files are delivered to the printing house.
Conclusion
Does your company have just a logo or an integrated personality that touches the soul of the customer? To differentiate yourself from your competitors, you should direct your investments not to ordinary drawings, but to a visionary corporate identity building process.