With the Click Costs (CPC) you pay, the probability of a customer coming to your site to make a purchase on that first visit is limited to only 2%. So the other 98% was wasted? Never. You can catch these escaped fish again with a perfect "Retargeting" architecture.
1. What is Retargeting?
By detecting the digital footprint of the user who came to your site through any channel, looked at your products, but left without adding them to the cart (or leaving them in the cart); It is a striking advertising setup that captures him again with that exact product while he is watching YouTube, scrolling Instagram or on any news site.
2. Specialized Offers for Hot Audience
The user already knows you, looked at your product but did not buy it! At this stage, the "Hello" ad will not be displayed to him, on the contrary, "10% coupon for the product forgotten in the cart: LAST DEAL!" Dynamic product ads that cannot be rejected, such as those that trigger FOMO (Fear of Missing Out) should be shown.
3. Advanced Dynamic Remarketing
There may be hundreds of products on e-commerce sites. Whatever color shoes the user looks at, we must show EXACTLY that shoe model in catalog shoot ads, without the need for manual adjustments. Such smart Facebook/Google Pixel optimization will instantly convert your click into a sale.