Instagram's complex machine learning algorithms updated by Meta every quarter; It decides to whom, how and when the posts will be shown with thousands of parameters per second. This digital war cannot be won with old tactics, let's adapt to new dynamics.
1. Royal Crowning of the Reels
Fixed (static) product images are losing fashion to short-format dynamic videos. Now users want to watch dynamic fictions and striking titles in the story flow and especially in the new Reels stream. The algorithm (Engage and Hold) aggressively sends all videos with an average watch time of 70% or more to the Explore tab.
2. Saved Score > Liked Score
The "Please like" metrics of the past years have become worthless in the eyes of Instagram. Artificial intelligence, if you SHARE a content to someone else via DM (Direct message) or SAVE it to the collection; He finds that content very useful and gives away free access!
3. Consistency Algorithm (Consistency Tracker)
You can't post 3 times a day one week and be offline for 10 days the next. Consistency is the key to avoiding Shadow-ban. The system rewards stable and loyal publishers and buries inactive corporate pages at the end of users' timelines.